The common thread of being a legend: AUDEMARS PIGUET joins hands with Montreux Jazz Festival

We have heard of collaborations between luxury automatic watches brands and famous cars. After all, the common concepts of seeking speed limits and minute-to-second precision are easy to understand intuitively. As for the mutual symbiosis between watches and music? They all extend from theoretical calculations to perceptual expressions. They also share the incomparable passion for creation and the endless pursuit of technology. If you look closely, you will find that there are so many echoes of concepts in them. Therefore, the cooperation between AUDEMARS PIGUET and the Montreux Jazz Festival in Switzerland not only guides us to discover some commonalities between music and watch art, but also highlights the core values ​​that both parties attach equal importance to.

In jazz, the individual technical talent of the musicians is of course highly respected, but the truly moving phrases only emerge when the parts and instruments blend together; just like clockwork, each component is of course of vital importance. The angles and corners are all part of an excellent timepiece, and only when the mechanical structure is perfectly engaged and operates accurately can the delicate hand-finished polishing of the parts and the calculated perfect visual proportions be meaningful.

On the jazz stage, superb skills, unique personalities, interactions between musicians, audiences, and band members trigger unique encounters one after another; is this experience the same as what AUDEMARS PIGUET watches bring to us? The emotions are quite similar? This year, the brand collaborated with brand ambassador Mark Ronson to jointly plan a unique music experience on the closing night of the Montreux Jazz Festival, writing a new chapter in cross-border cooperation. audemars piguet royal oak skeleton

To make people excited, you must first interact with them
Watches and music can create legends by connecting with people

If you like jazz, you must be a person who is willing to explore infinite possibilities and has an open and diverse taste perspective, because there are so many aspects that can be appreciated in jazz, such as melody, rhythm, harmony, improvisational interaction of musicians, and dazzling skills; it can be closely related to Various music styles merge and intersect with each other. At the same time, jazz always has its own style, which sounds like a unique “jazz flavor”. This characteristic of being both integrated and overflowing with individuality, pursuit of excellence and courage to innovate may be one of the reasons why AUDEMARS PIGUET joins hands with the Montreux Jazz Festival.

In the minds of music fans around the world, the Montreux Jazz Festival in Switzerland is a legendary international stage. Since its inception in 1967, it is the oldest and second largest jazz festival in the world. Every year in early July, the city of Montreux, located on the north shore of Lake Geneva, Switzerland, holds a 16-day music festival. Up to 250,000 audiences flock to this Swiss town, and countless top musicians and emerging musicians in the music world will appear one after another. Performance.

Nothing is more exciting than music’s interaction with people. Just like the most fascinating thing about jazz is the moments when the musicians perform “out of sequence”. The freer rhythm tests the tacit understanding of the band members, thereby giving different styles of interpretation of classic music and gorgeous dazzling skills. It is also most likely to explode at this moment! Whether it is the sparks of interaction between band members or the mutual exaggeration and blending of the audience’s emotions, the connection with people is the key to achieving a perfect performance and creating classic works.

Since 2010, AUDEMARS PIGUET has begun to support the Montreux Jazz Festival’s digital collection project. The goal is to digitize all the audio and video materials of the music festival to preserve this batch of songs selected for UNESCO’s Memory of the World Register. “A priceless treasure. In 2019, the two parties not only became global partners, but the brand further promoted the music sponsorship program and promoted cooperation with brand ambassador Mark Ronson.

Due to the increasingly grand scale of today’s Montreux Jazz Festival, the content of the performances is no longer limited to jazz music, but includes a variety of different types of musicians to perform on the stage. Paying attention to historical inheritance, while being able to advance with the times and be brave in innovation, these are the same core values ​​that AUDEMARS PIGUET is proud of. audemars piguet royal oak offshore diver replica

How does a watch pay tribute to music?
Move people’s hearts with rhythm through scenes most familiar to musicians

AUDEMARS PIGUET’s support and love for music and art have not only become a partner of the music festival, but also become the exclusive design vocabulary of the watch. The brand understands that watches, like music, are worthy of perseverance and idealism. These arts that constantly pursue excellence are certainly very suitable to be given a lofty image, but the most important element is always the close connection with people and the sincere interaction of emotions – —that is, how to move people’s hearts. The Royal Oak Offshore Music Limited Edition watch is the brand’s tribute to the world’s music scene and the musicians who devote themselves to creation and work tirelessly.

The brand chose a very bold design that can even be said to be a brand precedent. The Royal Oak Offshore’s classic “Tapisserie” plaid surface is printed with a colorful audio equalizer pattern; the strap resembles an audio plug. The interface and the crown guard bridge, which is like a mixer pusher, directly express the inspiration that music brings to watch creation through scenes that are all too familiar to musicians. Prior to this, this music limited edition watch has been launched in five different material styles. This year’s new model is a black ceramic case with a diameter of 37mm, paired with a black easy-to-change “mosaic” textured rubber strap. Among monochromatic tones, the ups and downs of the color equalizer make it more dynamic.

Brand Ambassadors Steering the 2023 Music Festival Show
A live performance is a wonderful journey

At this year’s Montreux Jazz Festival, AUDEMARS PIGUET invited brand ambassador Mark Ronson to jointly plan a unique music show on the closing night. This currently active producer and composer who has won seven Grammy Awards has collaborated with top singers and bands: Bruno Mars, Adele, Paul McCartney, Miley Cyrus, Duran Duran… too many to mention The single “Shallow” he co-wrote for the movie “A Star Is Born” won an Academy Award. He served as the album’s executive producer and co-composer of the soundtrack for this year’s “Barbie” live-action movie.

If a music performance simply pursues smoothness and excitement, then a gathering of top performers from all fields will surely satisfy the audience; but being on the historic and legendary stage of the Montreux Jazz Festival, it was once the springboard for many music superstars before they became famous. Mark Ronson and AUDEMARS PIGUET both hope to create a more meaningful performance.

Therefore, Mark Ronson invited many music industry masters who have jointly recorded the classic songs of superstars such as Amy Winehouse, Lady Gaga, and Bruno Mars to gather together and perform on the same stage; at the same time, he spared no effort to support the underachievers, and with the new singer Yebba who can write and sing, and Rhythm and blues singer Lucky Daye collaborates, drawing on the rich experience of senior musicians to help newcomers in the music industry who are preparing to climb to the top. replica watches Best

We often say that watch collection is like a journey, and the music show of AUDEMARS PIGUET and Mark Ronson’s “Dream Band” is not only a live performance of dozens of minutes, but also a period of inspiration, generational support and extraordinary creation. The creative process. This musical experience conveys to the audience about the talents of musicians, collaboration and the final moving results. What makes all this happen is the wonderful moments experienced by the brand, ambassadors, band members, watch fans and audiences around the world.