Brand and movement: Jacob & Co. Chiron Tourbillon x Bugatti Chiron Pur Sport

Exotic cars and beautifully handcrafted timepieces go together like salt and pepper. They just work. In many cases, perfect swiss watch manufacturers produce watches that fit exotic auto industry or even specific vehicles. Makes and Movements will select wonderful products through the DuPont Registry and pair them with current or pre-release watches. The diversity of vehicles and timepieces will reveal different brands and help to understand new areas of each industry.

Bugatti Chiron Tourbillon
The collaboration between Jacob & Co. and Bugatti began in 2019, with both industry leaders looking to embody the true spirit of both brands through a collection of never-before-seen luxury timepieces. The dynamic duo aimed to combine the luxury qualities of a supercar with the development of high-end timepieces to help bridge the gap between the two industries. Following the release of the iconic Bugatti Chiron chassis, the team at Jacob & Co. set out to design a collection dedicated to taking watchmaking to impossible heights. The Jacob & Co. Bugatti Chiron Tourbillion is the answer to this multi-million dollar supercar. The design styles of the Jacob & Co. Bugatti Chiron Tourbillon and Bugatti Chiron Pur Sport mimic each other on two different scales, and together they form the perfect performance-oriented partner.

The Jacob & Co. Bugatti Chiron Tourbillon continues to embody Bugatti’s vision and its journey to push the limits of performance, combining luxury design and state-of-the-art movement technology. The Bugatti Chiron Tourbillon is a 44mm super watch crafted from DLC-treated titanium, giving it a lightweight design that any collector can trust. The real beauty is revealed under the transparent sapphire crystal glass, and the redesigned skeleton dial layout represents the W16 engine platform developed by the Bugatti brand. A quick press of the right-hand crown activates the Jacob & Co. Bugatti Chiron Tourbillon’s crankshaft, which turns and operates 16 pistons to mimic the workings of an internal combustion engine. Powering the online luxury watch is Jacob & Co.’s in-house JCAM37 hand-wound movement, which features a “flying” tourbillon that allows you to get a closer look at the inner workings of the mechanism. The JCAM37 features a highly complex movement developed in-house that offers a power reserve of up to 60 hours, indicated by an air pump gauge on the dial. The see-through case back allows the wearer to get a closer look at Jacob & Co.’s craftsmanship and attention to detail. Jacob & Co. wanted it to be a practical everyday timepiece, outfitting the Bugatti Chiron Tourbillon with a comfortable black rubber strap and matching black DLC titanium deployant buckle.