Hublot cheap has teamed up with MEIS and Spatial to build a stadium with a capacity of 90,000 spectators in a virtual world ahead of the 2022 World Cup in Qatar. As the official timekeeper of world football, Hublot announced the “Hublot Love Football Metaverse Stadium”, setting the first place again.
The stadium will be a complex of sports, art and digital events, with a structure inspired by the case design of Hublot’s recently released Big Bang e watch. The stadium is the largest venue ever built in Spatial and was designed by respected MEIS architects.
Among luxury watchmaking brands, Hublot is the first to adopt encryption technology. In 2018, the brand celebrated the 10th anniversary of the currency with the launch of a limited-edition Big Bang Meca-10 P2P watch that can only be purchased with Bitcoin.
This is Hublot’s first foray into the metaverse, and the brand has chosen to work hand in hand with Spatial. The latter is a Web3 platform dedicated to assisting creators and brands in creating visually stunning 3D spaces.
Managed by seasoned leaders from Apple, Nest, LucasArts and Disney, Spatial is the home of luxury brands in the metaverse, Web3. Visitors can explore the virtual stadium inspired by the Hublot Big Bang e watch from all angles, with free access via mobile phone, computer or Oculus device.
As part of Hublot’s Love Football campaign, special exhibitions will be held at the brand’s boutiques in luxury shopping malls in Doha, Kuala Lumpur, Singapore, Indonesia and Thailand during November, offering an exclusive experience of visiting stadiums with VR equipment.