Reimagine the G383 in the disco era.
I am happy to announce the Zenith Chronomaster Revival “Poker Chip”, which is a collaborative version inspired by the El Primero G383 in the disco era, but with a lot of redesigned luminous-the dial is disco-style at night and during the day.
Zenith is a brand that appeals to me on an intellectual level because of its historical significance for its chronographs and chronographs, but also on a personal level, simply because the watches produced by the brand are both attractive and affordable. So working with Zenith is a breeze for me-because it means I can create my fantasy El Primero.
One of my favorite Zenith vintage watches is the G383. This is a truly stylish watch, and its design is undoubtedly the style of the late 1960s and 1970s-the dial is on the top, a real disco.
But one-on-one retro remakes have never interested me (and I don’t like the small lugs of the G383). So in early 2020, I got in touch with Romain Marietta, Zenith’s product development director, and we spent a few months together to perfect the concept and create the Chronomaster Revival “Poker Chip”.
At the same time, poker chips will be easier to obtain than our past version. It is as affordable as the usual price of Zenith watches-in fact, its cost is only 10% higher than the Chronomaster Revival A386 steel watch-but it will also be more widely available.
Unlike our Habring 2 and Kudoke SJX versions which are only available on SJX watches and sold out almost immediately, poker chips are the result of a collaboration between us and Zenith. It is still a limited edition, but it will also be available in Zenith boutiques, after our initial exclusive sales period-click here to express interest.
Like our past version, poker chips are considered easily recognizable as replica Zenith, but it is very different from the other designs of the brand—a great idea is extracted from history and reimagined for today.
Therefore, the classic 38mm El Primero case from 1969 is retained, but it uses micro-blasted titanium for the first time (other models with the same case are made of steel).
Similarly, the dial design can be traced back to the earliest stages of El Primero. G383 was launched in 1969 with a crazy fan-shaped layout in black, white and gold, reminiscent of poker chips.
The unique style among the vintage El Primero models is also very rare-only about 200 units have been produced-the G383 is relatively unknown today, perhaps because the luxurious appearance is not suitable for everyone, especially its unusual lugs.
Modern Poker Chip transforms the aesthetics of the original work into something eye-catching with a modern style, but once you recognize the historical inspiration, the taste of the disco era becomes obvious.
The dial is dark gray, divided into matte black parts, with a Super-Luminova luminous pattern on the top, which reproduces the layout of the retro original-but with luminous.
Thanks to the generous Super-Luminova luminous on the dial, the “Poker Chips” pattern is obvious both day and night-although I do think it is more noticeable in the dark.
In order to play the best effect at night, this watch is also equipped with an extra strap soaked with Super-Luminova luminous material to make the whole strap glow. Credit for the luminous strap goes to Romain and his team.
Because the dial is too cool, the case is limited, while retaining the retro classic style. Like the Chronomaster Revival model and the vintage El Primero A386, this case has a 38mm compact design, but minimalism.
It is a micro-sandblasted titanium metal that gives the case a fine dark gray finish, and then the coating enhances its wear resistance and helps prevent fingerprints from showing.
Inside the case is the El Primero 400, which is basically the same movement as the G383 and all other El Primero models from 1969.
Zenith had already launched a new version of the El Primero movement when it started this project last year, so you can choose the movement. We decided to use the original El Primero for two reasons.
The fact is that as the latest version of the movement becomes more popular throughout the Zenith series, I expect the original El Primero will gradually become less common. The second is to reimagine the aesthetics of vintage watches but retain the mild irony of the same movement.
Zenith Chronomaster Revival “Poker Chip”
Diameter: 38 mm
Material: Titanium, micro-sandblasting
Water resistance: 50 meters
Movement: El Primero 400
Functions: hour, minute, second, date and chronograph
Frequency: 36,000 times per hour (5 Hz)
Power reserve: 50 hours
Strap: Black fabric pin buckle with luminous fabric strap