Together with Jacob & Co., Bugatti is entering a new era. The partnership between the French supercar maker and a leader in precision watchmaking brings together two companies that share a passion for design excellence and machinery that pushes the limits of what’s possible. The collaboration has spawned a range of exclusive Bugatti branded products. Jacob Arabov, founder of Jacob & Co., likens the feeling his watch makes on the wrist to the adrenaline rush he gets from seeing a Bugatti Chiron: a Momentum, a feeling of energy, movement and power that is hard to control.
Bugatti Chiron Tourbillon
Watches and cars have been closely linked since cars raced to determine the best time. Car enthusiasts know how to appreciate the mechanical precision, beauty and performance of a watch. Today, Jacob & Co.’s Bugatti Chiron Tourbillon succeeds for the first time in capturing the emotion, energy and drive of a high-performance engine in this small object. The design of the case is inspired by the smooth lines of the Chiron, while the movement is an actual engine block, based on Bugatti’s iconic W16 engine. When it starts up, the large sapphire crystal lets you see the crankshaft spin as the pistons fire, just like in a real combustion engine. The Bugatti Chiron Tourbillon from Jacob & Co. is a true wrist powerhouse.
Inspired and celebrated by the creative genius of Jean, son of Bugatti founder Ettore, the Jean Bugatti by Jacob & Co. is as innovative as its name. Available in 18k white or rose gold, the Jean Bugatti was produced in very small numbers, only 57 of each edition, referencing Jean Bugatti’s masterpiece, the Bugatti Type 57. Imitating the sleek sophistication of the collectible Bugatti dashboard, with two open smoked sapphire discs underneath – the Jean Bugatti model stands out from other Bugatti timepieces with its classic proportions. The extraordinary mechanical innovation of this piece truly represents Jean’s avant-garde thinking. Contemporary classic.
A Jacob & Co. masterpiece in a limited series, based on Bugatti’s performance cars. Its unusual design is a tribute to the Chiron Sport “110 years BUGATTI” limited series. The turquoise dial proudly displays the Bugatti logo, while the power reserve indicator has been renamed “Fuel”. Only 39 pieces of this stunning timepiece will be produced and numbered.
Epic X Chrono Bugatti
Limited to 110 pieces, the special edition “Bugatti Chrono Edition Limitée 110 Ans” pays homage to Bugatti, founded in 1909 by Ettore Bugatti. The design of the dial highlights Bugatti’s French heritage through the colors of the tricolor. Its new carbon fiber case and rubber strap are inspired by the rear of the Bugatti Chiron to celebrate the partnership and the legendary “EB” logo on the luxury watch’s buckle.